Consider Your Options

Knowing what you have to look for, and what you should be looking for, is not always clear to people as they search for work. With the economy slowly recovering, it is important to have a keen eye when it comes to looking at the working world so you can identify the options which are best suited to you finding success, the quickest.

The first way to do this is to increase your awareness of the fastest growing industries and companies. These firms have to go outside their industry to find the best talent and skills.

The second way is to list characteristics of your industries and find similar industries. We use software to compare your industry’s characteristics with 2,500 others, e.g., 35 industries may be an 85% match.

Keep in mind that projecting some form of an “industry hook” is the next best thing to having industry experience. Group your possibilities three ways:

(1) close industry hooks, easy possibilities

(2) medium industry hooks, next best

(3) far reach or stretch industry hooks

When changing industries, you also don’t want to overlook your leverage power, the added benefits you may bring by virtue of your contacts or knowledge. You may be able to bring a team with you that helped in similar situations.

Despite our recent economic slowdown, new companies have sprung up throughout America. Established organizations are reexamining the way they do business. Medium-sized companies are expanding. New industries exist that are employing tens of thousands.

The more you appear to know about an industry, the easier it is to generate interviews. Virtually all employers look for “common ground” when hiring a new person. For example, do you have experience in or knowledge of similar product lines, distribution channels, manufacturing methods or problems in their industry? There can be other similarities. Consider the scope of operations, the role of advertising and promotion, the importance of the sales organization, the influence of labor, and other items.

Naturally, the harder it is to demonstrate knowledge of an industry, the less likely an executive is to make a move into it. That rule applies to all major disciplines: sales, marketing, finance, manufacturing and operations. It is less important in staff disciplines.

Gathering as much information as you can while you search will help to give you guidance. Most people are throwing anything and everything at the wall and seeing what sticks. This won’t work as well as having goals in mind as you are hunting for your job as you may not be as focused, which means you could be missing opportunities.

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