Everyday events occur that cause decision makers at companies to start privately looking for new employees. The key to successfully uncovering these job leads is to know what kinds of news events are signals to emerging jobs. Employers will often start the process of hiring when these types of events appear in the news:
· An employer receives a new capital.
· A firm kicks off a new product.
· There’s word of new local business operations.
· New contracts are being awarded.
· Relocations are planned.
· There are major licensing agreements.
· Growth expectations or record sales and profits are announced.
If you are able to uncover leads in the news, you most likely can get in the door first and generally, these positions will be less competitive than published openings. If you’re looking for a job, acting on leads should be one of your key strategies. After you uncover a good lead, your next step should be to write a letter or a brief memo or email, linking to your personal marketing website or attached to your resume, in response to a news event. Consider the following examples of brief memos.
· Today’s news indicated that you’re expanding to Georgia. Maybe I can help. As you can see from the attached resume, I’ve had five years of solid experience in plant operations.
· I would like to have the opportunity to tell you how my energy, plus years of experience in your field, can be a winning combination for you.
· My background is a perfect match for the qualities you are looking for to manage the new division. My resume will support this, and I am very much interested in your company.
· Your company was recommended to me by a friend who saw today’s article in the Chicago Tribune. May we have a brief talk?
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