Consider a Site

When looking for work and trying to be noticed by employers, do all you can to make sure you are catching eyes. A great way to go about this, in addition to a great resume, is to have a personal marketing website.

Job hunting is all about getting enough of the “right people” to look at your credentials. A “Personal Marketing Website” is a website that presents your universal resume, and sometimes your biography, for those who wish to review it.

Here’s how this works at our firm. When we write resumes, we create a distinctive and professional “Personal Marketing Website.” Displaying one on the web in color, is an impressive way of presenting yourself.

It gives you a fast, no-cost way to get your presentation in front of the right decision makers. How? Because you can simply send out emails with a link to your “Personal Marketing Website.” Through our job hunting information system, all you need to do is get the names of decision makers… and emails of key employers, throughout the U.S., or the world, in industries that are right for you, or in the area where you want to live.

Can this make networking easier? Yes. For people you already know, all you do is send an email to let them know that you are open to new opportunities, and that you put up a new and unique “personal marketing website.” And, when people see your presentation, they will be far more impressed than anything you could say over the phone.

With access to our Job Market Access Center (JMAC), you can even comfortably network people you don’t know. For example, you can quickly get the names of alumni from your school who hold influential jobs, or others who worked with you some years ago, or executives in an industry or metro area… whose advice and referrals you’d appreciate.

Can this website also be used for responding to ads? Absolutely. Mention your link in a compelling email and you’ll have a surefire way to dramatically stand out from everyone else who answers an ad. The bottom line is that if you’re in the market today, and don’t have a “Personal Marketing Website,” you will be searching with an unnecessary competitive disadvantage.

Make sure you do all you can to be impressive to employers, the more work you put into you search, the more they know you will put into your work with them, it will speak volumes.

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