Discover More

People in healthcare and energy might not be interested in considering other industries, since so many good jobs are being created there. But are they missing something? If you think your industry is in job or you can tell there the jobs are few and far between, you need to discover more.

With so many industries in trouble or not hiring, many people need to find a job in a new industry. But even for those who don’t, why not uncover all the opportunities out there for you.

For people in administration, HR, accounting, finance and legal functions, switching industries is often not a problem. But others face a challenge because they usually have no experience and little knowledge about other industries. Still, he maintains, they can improve their chances dramatically by doing three things.

1. Identify industries similar to yours

You’ll need to put some time in on search engines, but this is important and worth the effort. Search for names of industry trade magazines that interest you. Scan the headlines of articles for key information, he advises, then read the two or three lead articles. It’s surprising how informed you can become in just a week or two.

You increase your chances tenfold if you can identify characteristics of a target industry that are similar to yours — product lines, distribution channels, the markets they sell to, similar manufacturing processes, types of selling approaches, etc. The more of these you can point to, the stronger your case.”

2. Know and sell your transferable skills

Know all that you have to offer and what you can do that will crossover into another industry. You might be surprised that you are a hot commodity with another profession you never gave much though to joining.

Once you’ve identified these, it will help your case even more if you cite examples of how you used them to the benefit of past employers. Naturally, if target employers are facing similar challenges, they start to realize you are a good match.

3. Develop your selling proposition

This is a brief statement of the major benefits you bring to an employer. The more specific the better. Can you help them open new markets, develop new products, increase sales, cut costs in some area, or develop important new IT capabilities?

Make sure this is evident at the beginning of any letter or resume, and like anything else, you’ll make a more powerful impact if you give examples of how you’ve done things in the past that the employer needs done today.

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