Job Hunting Goals

When looking for a job, it is better to have goals in mind then to just want a job. You will get a job, but it is important to know what you want and where you want to go. The better your goals, the better your chances at getting a good job, quicker.

It may surprise you, but many people actually pursue the wrong job titles. However, if they understood their real transferable skills, they could be repositioned for different goals, and sometimes for much more advancement than they thought possible. Regardless of your most recent position, you need to think of yourself as “one of a kind” with diverse potentials.

We all have seen many career fields change dramatically over the last decade. Fields that once offered great opportunity have become financially confining with limited growth possibilities. Does print advertising offer the same career possibilities as it did a decade ago? Does selling in the steel industry? Does being a doctor and a general practitioner? Career fields change at a much faster pace than most people realize.

Experience has proven that if you take a narrow view of yourself, you could be making a mistake. For example, if you see yourself as a specialist (e.g., a banker), you may believe you are locked into a given career. On the other hand, you may feel you have few options because you are too much of a generalist.

More and more professionals are finding that they can have several different careers over the course of a lifetime. Sometimes you can’t see them and you stumble into them. Someone could be a radio sports broadcaster, then become an actor, then a politician… and subsequently governor of a major state and president of the United States (Ronald Reagan). And, of course, we all know many other examples, many famous and millions not so famous, but successful at many levels.

It may be that you should consider positioning yourself for more than one possible goal at this time, and running what we refer to as a “dual campaign.” For example, a logical step may be seeking a new job as a VP of Marketing. But you might also have accumulated knowledge and experience that would allow you to seek a position as a General Manager, or perhaps Chief Operating Officer, or even Chief Executive Officer in the right type of organization… in the right industry. Or you may wish to run a search for a higher paying job as a sales producer, while also exploring situations to move into a sales management role.

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Contacting Potential Employers

Making contact with employers is the best way in which to get a job. Simply filing out a resume and sending it in may work, but it will not work as well as making contract with people.

Know the best ways to make contact to have the best chance for success. Every day we all receive direct mail. However bad junk mail looks, the ones you see again and again are working; otherwise, the senders wouldn’t be wasting their money.

One thing that makes it work in many cases is that long copy is used. That’s what it takes to motivate all of us to action from unasked-for correspondence.

Here’s an example:

Let’s say a lawn mower shop has a new product. And you and your next door neighbor are both out cutting your lawns on a hot day. However, your lawn mower breaks down. Then, the mail carrier arrives at both residences with mail that tells you all about a new lawn mower. It gives a long explanation of why it’s superior. Now, your neighbor will look at the mailing piece for two-seconds and toss it. He isn’t in the market for a lawn mower. On the other hand, they have reached you at the right time, you are likely to read it. Now when you job hunt, your situation is similar. You need to reach the right person. No one else counts.

Some people don’t believe in direct employer contact. They think that anything you send to an employer is thrown away. Certainly, this has some truth, since the great majority will throw away your materials in seconds.

But if you’ve ever needed someone with certain skills, then you know you want the easiest way to find a good candidate. And if a good resume or letter reached you at the right time, you would take action on it. Sending the right materials, to the right person, will get the attention of some decision makers. But, timing is very critical. You need to reach a decision maker that might be looking for someone like you. Even if your timing is bad, companies scan the resumes of the better candidates into their database. Then, as they develop a need, this is usually the first place they turn. Contacting employers directly allows you to reach potential buyers quickly. If you want, you can reach the entire universe of all your best prospects.

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Think Ahead

So you've impressed an employer with your resume, but now comes the interview. You can't let your nerves get the best of you. The best way to go into an interview with the most confidence, is to plan ahead and quiz yourself with questions you think you may be asked. No interview is exactly like another, but some questions are bound to resurface depending on your profession. You might be taken by surprise by some questions, but there are others you should expect to be asked. Go into detail when explaining what you bring to the company with examples from your past. Use these work examples to show why you have all the necessary experience to add to the overall success of the business.

Be direct in the interview. The best way to do this is to think of questions before the interview and answer them in the most detailed explanation, without droning on. No doubt your new job will have stressful times. The interview is a way for your boss to see how you handle stress and being put on the spot. All the other pieces to the puzzle may be there for you to be a great addition to the organization, but there may be another candidate who gets the position because they were more prepared and confident in the interview.

So, to review the plan:

1. Think of questions you have been asked before in previous interviews. Find out from friends in the same line of work what they were asked.

2. Formulate what your answers to these questions are going to be.

3. Know there will be at least one question you didn’t plan on being asked, so when the time comes, you don’t feel completely sideswiped.

Going over your resume and talking about your skills will happen in the interview no matter what. The interview is the time for the boss to see who you are. They want to see what your personally is like and what you will bring to the feel of the business, not just the bottom line. Know that the interview is when you will seal the deal for your next career opportunity.