Contacting Potential Employers

Making contact with employers is the best way in which to get a job. Simply filing out a resume and sending it in may work, but it will not work as well as making contract with people.

Know the best ways to make contact to have the best chance for success. Every day we all receive direct mail. However bad junk mail looks, the ones you see again and again are working; otherwise, the senders wouldn’t be wasting their money.

One thing that makes it work in many cases is that long copy is used. That’s what it takes to motivate all of us to action from unasked-for correspondence.

Here’s an example:

Let’s say a lawn mower shop has a new product. And you and your next door neighbor are both out cutting your lawns on a hot day. However, your lawn mower breaks down. Then, the mail carrier arrives at both residences with mail that tells you all about a new lawn mower. It gives a long explanation of why it’s superior. Now, your neighbor will look at the mailing piece for two-seconds and toss it. He isn’t in the market for a lawn mower. On the other hand, they have reached you at the right time, you are likely to read it. Now when you job hunt, your situation is similar. You need to reach the right person. No one else counts.

Some people don’t believe in direct employer contact. They think that anything you send to an employer is thrown away. Certainly, this has some truth, since the great majority will throw away your materials in seconds.

But if you’ve ever needed someone with certain skills, then you know you want the easiest way to find a good candidate. And if a good resume or letter reached you at the right time, you would take action on it. Sending the right materials, to the right person, will get the attention of some decision makers. But, timing is very critical. You need to reach a decision maker that might be looking for someone like you. Even if your timing is bad, companies scan the resumes of the better candidates into their database. Then, as they develop a need, this is usually the first place they turn. Contacting employers directly allows you to reach potential buyers quickly. If you want, you can reach the entire universe of all your best prospects.

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