Consider Your Options

Knowing what you have to look for, and what you should be looking for, is not always clear to people as they search for work. With the economy slowly recovering, it is important to have a keen eye when it comes to looking at the working world so you can identify the options which are best suited to you finding success, the quickest.

The first way to do this is to increase your awareness of the fastest growing industries and companies. These firms have to go outside their industry to find the best talent and skills.

The second way is to list characteristics of your industries and find similar industries. We use software to compare your industry’s characteristics with 2,500 others, e.g., 35 industries may be an 85% match.

Keep in mind that projecting some form of an “industry hook” is the next best thing to having industry experience. Group your possibilities three ways:

(1) close industry hooks, easy possibilities

(2) medium industry hooks, next best

(3) far reach or stretch industry hooks

When changing industries, you also don’t want to overlook your leverage power, the added benefits you may bring by virtue of your contacts or knowledge. You may be able to bring a team with you that helped in similar situations.

Despite our recent economic slowdown, new companies have sprung up throughout America. Established organizations are reexamining the way they do business. Medium-sized companies are expanding. New industries exist that are employing tens of thousands.

The more you appear to know about an industry, the easier it is to generate interviews. Virtually all employers look for “common ground” when hiring a new person. For example, do you have experience in or knowledge of similar product lines, distribution channels, manufacturing methods or problems in their industry? There can be other similarities. Consider the scope of operations, the role of advertising and promotion, the importance of the sales organization, the influence of labor, and other items.

Naturally, the harder it is to demonstrate knowledge of an industry, the less likely an executive is to make a move into it. That rule applies to all major disciplines: sales, marketing, finance, manufacturing and operations. It is less important in staff disciplines.

Gathering as much information as you can while you search will help to give you guidance. Most people are throwing anything and everything at the wall and seeing what sticks. This won’t work as well as having goals in mind as you are hunting for your job as you may not be as focused, which means you could be missing opportunities.

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Discover More

People in healthcare and energy might not be interested in considering other industries, since so many good jobs are being created there. But are they missing something? If you think your industry is in job or you can tell there the jobs are few and far between, you need to discover more.

With so many industries in trouble or not hiring, many people need to find a job in a new industry. But even for those who don’t, why not uncover all the opportunities out there for you.

For people in administration, HR, accounting, finance and legal functions, switching industries is often not a problem. But others face a challenge because they usually have no experience and little knowledge about other industries. Still, he maintains, they can improve their chances dramatically by doing three things.

1. Identify industries similar to yours

You’ll need to put some time in on search engines, but this is important and worth the effort. Search for names of industry trade magazines that interest you. Scan the headlines of articles for key information, he advises, then read the two or three lead articles. It’s surprising how informed you can become in just a week or two.

You increase your chances tenfold if you can identify characteristics of a target industry that are similar to yours — product lines, distribution channels, the markets they sell to, similar manufacturing processes, types of selling approaches, etc. The more of these you can point to, the stronger your case.”

2. Know and sell your transferable skills

Know all that you have to offer and what you can do that will crossover into another industry. You might be surprised that you are a hot commodity with another profession you never gave much though to joining.

Once you’ve identified these, it will help your case even more if you cite examples of how you used them to the benefit of past employers. Naturally, if target employers are facing similar challenges, they start to realize you are a good match.

3. Develop your selling proposition

This is a brief statement of the major benefits you bring to an employer. The more specific the better. Can you help them open new markets, develop new products, increase sales, cut costs in some area, or develop important new IT capabilities?

Make sure this is evident at the beginning of any letter or resume, and like anything else, you’ll make a more powerful impact if you give examples of how you’ve done things in the past that the employer needs done today.

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